How The Pandemic Changes How We Market
Consumers have changed their buying behaviour and marketers must also adapt You need to know the biggest things happening in the consumer...
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Google Analytics The New Generation
Google Analytics 4 (previously App + Web) is a new kind of property with several advantages over its predecessor that promises to take...
Creative Refreshing & Your Monthly Strategy
Have you noticed your ad campaign audience becoming less and less responsive? Are your reports showing a decline in performance? Do you...
What Is Design Thinking?
Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which is...
What Is Inbound Marketing?
Inbound marketing is a term that was coined in 2006 by Brian Halligan and Dharmesh Shah, founders of HubSpot, one of the leading...
What Is ROAS?
ROAS > RETURN ON ADVERTISING SPEND “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John...
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